Snapchat Hits 100 Million Users Monthly In India

Snapchat has reached the milestone of 100 million users monthly in India, Snap Co-Founder and CEO Evan Spiegel announced at Snap Inc’s virtually hosted the second edition of “Snap-in India” even on Wednesday.

The event focused on Snap’s growing community of Indian partners, creators, brands, storytellers, and users which it calls ‘Snapchatters.’

The platform also claimed that it has seen a surge in new advertisers by 70% in 2020 and is introducing new monetization streams for users who plan to create content on Snapchat.

Snapchat Reveals its partners in INDIA

India is now the first and only market where Snapchat has distribution partnerships with all the top Android OEMs (Original Equipment Manufacturers), which total over 100 million devices in the country, the company said.

It also highlighted partnerships with Samsung Mobile which has launched a “Fun Mode” feature to bring some of Snap’s AR-powered Lenses to their native camera app and extended this partnership locally with their “Made in India” M Series smartphones. It has also partnered with Google for its upcoming JioPhone Next.

India is the second-largest and fastest-growing market for Bitmoji, Snap’s personalized emoji app. It has partnered with short-video platform osh to enable the platform’s users to add Bitmoji stickers to videos.

The company has also partnered with the e-commerce platform Flipkart. This will be an India-first e-commerce partnership for Snap, and Snap’s Camera Kit will be an integral part of Flipkart’s “Camera Storefront”.

Snap Map, which serves as a personal map for users has entered into a partnership with Zomato.

“This is the first Snap Map partnership in India, and Snapchatters will have access to restaurant information and be able to place food orders right from their personal Map on Snapchat,” it said.

Snapchat Hits 100 Million Users Monthly In India