TikTok-Parent ByteDance Starts Selling App's AI To Other Companies


TikTok-Parent ByteDance Starts Selling App's AI To Other Companies

  • China-based ByteDance, which is the parent company of TikTok, has reportedly started selling the AI technology of the short video-making app to other companies, including in India where the app is banned.
  • The Financial Times reports that the company has kicked off a new division called BytePlus and is selling TikTok AI to companies like India-based social gaming platform GamesApp, US fashion app Goat, Singapore travel site WeGo, Indonesian shopping app Chilibeli, among others.
  • TikTok's recommendation algorithm is a huge part of what has made it so popular. According to the report that came out on Sunday, BytePlus offers customers the chance to access the TikTok recommendation algorithm, and "personalize it for their apps and customers".
  • BytePlus also offers automated speech and text translation and real-time video effects as well as data analysis tools, according to its website.
  • The core TikTok algorithms, often credited for the platform's rapid growth, determine the videos users see even before they start following creators.
  • The company said in a blog post recently that its 'ForYou' feed determines what videos to serve a given user.
  • Its recommendations are based on user interactions including which videos you like, share comments on, or create, video information, and device and account settings including what device you're using, language preferences, and location settings.
  • TikTok's source code and user data are maintained separately from other businesses of its parent company ByteDance.

Read More at Business Insider India

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