Google Will Make it Harder to Track Android Users Across App

Google Will Make it Harder to Track Android Users Across App

  • Google Is Making It Harder for Android Apps to Track Users Who Opt Out. Developers will be shown a "string of zeros" when they try to access the advertising ID of users who opt out of tracking. Google will make it harder for Android apps to track users who have opted out of personalized ads.
  • Google will make it harder for Android apps to track users who have opted out of personalized ads. Instead of showing the advertising IDs of such users, Google will show developers a string of zeros.
  • As a part of Google Play Services, Google provides developers with access to the advertising ID, which is unique to a device, so that they can track users across apps and services and show them personalized ads.

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